Purpose and target audience
Purpose
This could be to inform, persuade or simply entertain.
Target audience
This is who the advert is aimed for. Try to be specific.
Persuasive techniques
Slogans
Just do it!
Imagery
This is what is happening in the video.
Celebrities
Certain popular celebrities bring a level of trust.
Humour
Entertaining your audience is one way for them to like you. If your audience like you, they are more likely to buy from you.
Emotional appeals
Imagine seeing a puppy upset, you want to do something to help. This is an emotional appeal. You make people feel something to cause action.
Clear message
A good advert has a clear message. It might be:
Buy this product.
Help this person.
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